Rock star Bono's wife Ali Hewson launched the brand Edun five years ago to encourage free trade in Africa and this Sunday will throw a launch party for their "Pioneers Project" at the Red Rooster at 310 Lenox. The concept is based on the brand's menswear business ad campaign which will feature modern day Pioneers wearing pieces from their latest collection. Not surprisingly, Marcus Samuelsson is one of the Pioneers to appear on the e-commerce site which will donate 10 percent of sales of the clothes worn by the celebrity to a chosen charity. Read more in WWD:
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Fashion photography by Ben Watts for Edun
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