The formerly titled 1280 Fifth Avenue changed its name to One Museum Mile a couple of years ago and is l
isted as in Upper Carnegie Hill so does all of this alternative posturing help with sales? This 113-unit condo building has units selling in the $2 million to $3 million range for the most part and the Robert A.M. Stern-designed building has
just sold out 100 percent in the past month. Most media outlets have stated correctly that this section of town is actually in East Harlem so are buyers really not doing their research? In our opinion, the Central Park North location is the big selling point along with the starchitect designs. Other parts of Manhattan such as the Lower East Side or West Chelsea have public housing in the immediate blocks and have developed rapidly during the housing boom and therefore the issue of being in East Harlem is a non-issue to those who do the research.
Most folks buying into a development like this would realize there is not much around in the immediate area besides the park and 3 sides of the building are directly facing some massive public housing projects. For the most part, folks who have this kind of money to spend on a condo probably just drive to and from their apartments and probably are not the type to take a stroll around the block. We also would gather when putting down a couple of million for a place to live, the majority of buyers will bypass the broker sales pitch and figure out where the neighborhood is actually located.
Yeah, somehow I think that people with 3 million to spend on a condo aren't really that concerned with amenities. These are people who probably will take a cab to and fro' Also, I think they and their contemporaries think its cute, trendy & perhaps a bit adventurous to be uptown amid all the....and the..... But I do take exception to calling that particular area Upper Carnegie Hill & I'd like to think that Carnegie Hill residents, the ol' schoolers among them would be not happy about it either. To rename even a minute portion of a community in order to enable sales is disingenuous and people should take exception to it and those who practice such 'Tom Foolery' should be ashamed. It's wrong! They ne-named a portion of Washington Heights, "Hudson Heights" in order to enable sales west of B'way in that district.
ReplyDeleteI think this is true generally but it has less to do with money and more to do with mentality. A lot of brownstones up here now cost 3 million bucks, but brownstone owners seem to be more integrated into the surrounding community - maybe because there are more families, but I think it also has to do with brownstone living (no doorman, front stoop to maintain). To me, getting to know my neighbors has been one of the unexpected benefits of living in Harlem. I am guessing many of the buyers in this building have more than one home and also like quick access out of the city and are not looking for a neighborhood feel ..
ReplyDeleteAlways great points Greg and GG!
ReplyDeleteMany of us in the building chose it because it is in Harlem. We walk our dogs in the best part of Central Park, enjoy the best of East and Central Harlem, know our neighbors nearby and love exploring the restaurants uptown.
ReplyDeleteThere is no such thing as "Upper Carnegie Hill". The building is in East Harlem and that's a wonderful thing. Upper Carnegie Hill is a made up moniker by the Real Estate brokerage industry in a feeble attempt to transition a client to the prospect of buying in East Harlem and it's a ridiculous, dubious tactic.
ReplyDeleteDepends on what view ya got - if you are looking south, of course it is Museum Mile - if you have a unit on the northside - you can provide minute minute reporting of action in da hood!
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