With the huge success of Marcus Samuelsson's Red Rooster at 310 Lenox Avenue, it was only a matter of time until key players in the New York restaurant scene take note of Harlem's untapped potential. The Wall Street Journal reports that the managing partner of downtown's prestigious Nobu restaurant has his eyes on Harlem now as one of his next non-sushi ventures: LINK.
Commercial rents are drastically cheaper in Harlem than downtown and the uptown neighborhoods are the only ones left in the city that still have a little mystery to them in the minds of most New Yorkers. Samuelsson has crafted the perfect combination of Harlem lore and cuisine to make Red Rooster a trendy destination spot so it would only make sense now that more will follow in the celebrity chef's example.
People have been coming to Harlem to play for hundreds of years. It only seems fitting that in the 21st century, they'd come for food instead of jazz, booze, or women.
ReplyDeletePeople have been coming to Harlem in the 21st century, not just for food but to live, they have brought with them a “can do” attitude and Marcus Samuelsson is one of them. Now he has shown what "can be done", others are looking to follow and bring their talent.
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